- Based in Randburg, JHB · Serving South Africa & Beyond
Most SA businesses double their ad budget before they fix their landing page. We do the opposite — find the leaks in your existing site, plug them with data, and quietly double your enquiries without spending an extra Rand on traffic.
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SA businesses served
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The service
Most SA business owners think their problem is traffic — they need more visitors. Often, the real problem is that 96 out of every 100 visitors leave without doing anything. Fixing that is dramatically cheaper than buying more visitors.
We use heatmaps, session recordings, exit surveys and proper A/B tests to find exactly where your visitors are dropping off — then we redesign those moments. Hero sections, lead forms, pricing tables, checkouts.
It’s slower than running an ad campaign. But the gains are permanent — and they make every other marketing Rand work harder forever.
Based in
Working with clients across SA
The service
Most SA business owners think their problem is traffic — they need more visitors. Often, the real problem is that 96 out of every 100 visitors leave without doing anything. Fixing that is dramatically cheaper than buying more visitors.
We use heatmaps, session recordings, exit surveys and proper A/B tests to find exactly where your visitors are dropping off — then we redesign those moments. Hero sections, lead forms, pricing tables, checkouts.
It’s slower than running an ad campaign. But the gains are permanent — and they make every other marketing Rand work harder forever.
Who this is for
Anyone burning meaningful budget on Google or Meta and tired of the cost-per-lead.
Stores with traffic but a checkout abandonment problem (it’s almost always the checkout).
Service businesses where ‘enquiry form submissions’ is the metric that pays the bills.
Free trial signup, demo request and pricing page optimisation.
If your conversion rate hasn’t moved in 12 months, there’s leverage waiting.
Owners who’d rather A/B test their hero than argue about it in a boardroom.
How we work
We’ve stripped out the agency theatre. You’ll always know what’s happening, what’s next, and what we need from you.
Heatmaps, recordings, funnels and a manual UX review. Identify your top 5 conversion leaks.
Each leak gets a hypothesis and a priority score (impact × confidence × ease).
Design and develop test variants — new headlines, redesigned forms, checkout flows.
2–4 week tests with proper statistical significance. No 'it looks better' guesses.
Roll the winning variant out as the new control. Document the lift.
Stack 3–5 winning tests per quarter. Compounding conversion lift across the year.
Investment
From
From
From
Why owners switch to us
Typical agency experience
The Amandla way
Industries we serve
From Joburg corporates to small Karoo workshops — same craft, scaled to your goals.
Still unsure? WhatsApp us at +27 82 490 8000 and we'll answer in plain English.
CRO is the structured process of getting more leads, sales or signups from the traffic you already have. Instead of buying more visitors, you make a higher percentage of existing visitors take action. For most SA SMEs, doubling conversion rate is far cheaper than doubling traffic.
We typically recommend at least 2,000–3,000 monthly visitors or 50+ conversions/month for proper A/B testing. Below that we still do CRO — just based on heuristics, user testing and qualitative research instead of statistical tests.
It varies, but most SA clients see 25–80% conversion lift across a 3-month engagement. The biggest wins usually come from fixing checkout flows, simplifying lead forms, restructuring landing pages or rewriting hero sections.
Yes — Hotjar or Microsoft Clarity (free) are core tools. We also use GA4 funnels, exit-intent surveys and direct user testing on UserTesting or with your real customers via WhatsApp.
Almost never. CRO is mostly surgical changes — a hero rewrite, a checkout fix, a button colour test, a form reduction. We work with what you have and only recommend redesign if the foundation is genuinely broken.
SEO and ads bring traffic. CRO converts that traffic. They're complementary — but if your conversion rate is broken, more traffic just means more wasted spend. CRO usually has the fastest ROI of the three.
Related services
Free 20-minute strategy call with a senior designer — not a salesperson. We’ll tell you honestly whether we can help, and what it would cost.
Reply time
SA-based team
Long contracts
Takes under a minute. We reply on WhatsApp or email — your choice.
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